The name of it? SHUDDLE.
Pretty close to "shudder" and the white van, if you ask me. I know it's supposed to be a spelling of SHUTTLE, but that isn't what it "says."
I also read about a questionably advised device you wear on your wrist and it zaps you when you miss your fitness or other goals.
The name? PAVLOK. Pavlov's dog--get it? I liked that one.
I used to "name" for a big NY agency--drop me a line if you are fretting over a name.
