Name must also be creative

I read about a service in California (thus far) that provides vetted teachers and nannies to offer safe rides home for kids.

The name of it? SHUDDLE.

Pretty close to "shudder" and the white van, if you ask me. I know it's supposed to be a spelling of SHUTTLE, but that isn't what it "says."

I also read about a questionably advised device you wear on your wrist and it zaps you when you miss your fitness or other goals.

The name? PAVLOK. Pavlov's dog--get it? I liked that one.

I used to "name" for a big NY agency--drop me a line if you are fretting over a name.